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Software. IT. Digital marketing.

Good technology.
Real progress.

Software that simplifies your day. Technology that supports your business. A digital presence that helps you grow.

We're PDCL, a small, experienced software development and IT consultancy with more than 20 years of client experience.

Let's talk about your business Explore our products
SmoothBadger Workflow dashboard on a laptop and CRM action view on a smartphone
20+ yearsof client experience
3 productsavailable by subscription
One teamfrom the first conversation onwards

What we do

Make your next
move a good one.

From websites and business systems to aviation and marine electronics, we bring practical technical expertise to your next project.

01 / BUILD

Software development

Bespoke applications and integrations shaped around your processes, people and goals. Turn a business challenge into a system that makes work easier.

02 / CONNECT

IT consultancy

Practical advice and technical expertise for your business systems. Work with us to understand your options and plan the next step with confidence.

03 / CREATE

Web development & websites

Responsive websites and web applications, from a new company site to a custom business portal. Put everyday content updates in your hands with our CMS.

04 / GROW

Digital marketing

Bring your website, content and digital marketing together to help the right people discover your business and take the next step.

05 / AVIATION

Avionics Installation & Repair

Installation, fault-finding and repair of aircraft electronic hardware, including avionics and navigation equipment. Practical support for new installations and existing systems.

06 / MARINE

Marine Electronics & Navigation

Installation, fault-finding and repair of marine electronic hardware, including navigation equipment and Automatic Identification System (AIS) tracking. Support for the electronics you rely on aboard your vessel.

07 / AI

Make AI work for your business.

We help businesses integrate AI into their everyday operations—connecting the right tools, simplifying workflows and helping teams put them to use.

Technologies we work with

Cloud & application development

  • Microsoft Azure
  • C#
  • .NET
  • ASP.NET
  • Java
  • Python
  • PHP

Web & user interfaces

  • TypeScript
  • JavaScript
  • Angular
  • React
  • HTML5
  • CSS3
  • Bootstrap

Databases & data

  • SQL
  • Microsoft SQL Server
  • Azure Cosmos DB
  • RavenDB
  • MySQL
  • PostgreSQL

Hardware & navigation

  • Garmin Hardware

The SmoothBadger Suite

Less admin.
More momentum.

CMS, Workflow and CRM. Three subscription products for publishing content, managing work and building customer relationships. Choose the tools that fit your business.

01 / CONTENT

SmoothBadger
CMS

A flexible home for your website, with tools for the people who keep it up to date.

  • Visual page designer and reusable components
  • Media library and content versions
  • SEO controls and newsletter management
Explore the CMS →
02 / OPERATIONS

SmoothBadger
Workflow

Keep enquiries, quotes and booked work in view, so your team knows what needs attention.

  • Enquiries, quotes and booking management
  • Job assignments and work status
  • Payment status and customer review tracking
Explore Workflow →
03 / RELATIONSHIPS

SmoothBadger
CRM

Bring customer information and follow-up actions together, with a clearer view of your relationships.

  • Customer search and contact information
  • Notes, orders and personal or team actions
  • Action logs and reporting
Explore the CRM →

Experience that travels

Small team.
Big-business experience.

Over more than 20 years, we've provided services for organisations across industry, finance, law, transport, technology and pharmaceuticals.

Meet PDCL

People first.
Practical by nature.

We're a small software development and IT business. You work directly with the people thinking through your challenge and building the solution.

Our work spans software, business technology, websites and digital marketing. We bring the experience of complex organisations to the everyday needs of growing businesses.

Looking ahead

Counselling, in the future.

We're planning to expand into counselling. This service is not yet available. We'll share more as our plans develop.

How we work

01 / UnderstandStart with your business, your people and what you want to improve.

02 / ShapeAgree a practical approach, whether that means a subscription product or a bespoke solution.

03 / DeliverWork together with clear communication and a focus on what the result needs to do.

Start a conversation →

Let's talk

What would make
your business work better?

Tell us what you're trying to achieve. Explore a product demo, discuss a project or simply talk through an idea.

01925 393630